Monitoring & Evaluation

Continuous improvement is built into the model

Weekly monitoring, monthly evaluation, and plan-vs-actual reviews that keep pilot stores on track and ready for scale.

WEEKLY CADENCE

What Gets Monitored Every Week

Weekly monitoring is concrete and actionable—each metric has a clear definition, a target, and a coaching response when it falls short.

Metric Definition Target
Service Adoption Rate Percentage of eligible interactions where care services were offered ≥ 80%
Counselling Coverage Proportion of dispensing interactions with structured three-point counselling ≥ 70%
SOP / Workflow Adherence Percentage of interactions following the five-step patient care journey ≥ 85%
Pharmacist Engagement Participation in weekly coaching, training updates, and data recording High
MONTHLY CADENCE

Monthly KPI Evaluation

Monthly evaluation provides the foundation for ROI storytelling and internal scale decisions—what we improved, what we adjusted, what we repeat next month.

+10–25%
Footfall Change
Month-on-month change in daily patient visits vs baseline
+20–30%
Repeat Customer Retention
Proportion of patients returning within 30 days
+8–15%
Average Bill Value
Change in average transaction value vs baseline
≥ 4.2/5
Patient Satisfaction
Post-interaction satisfaction score (survey or verbal)
REVIEW PROCESS

How Plan-vs-Actual Reviews Work

Every month, the implementation team reviews actual KPI performance against the targets set at pilot launch. The review follows a structured narrative:

What we improved

KPIs that moved in the right direction—celebrate and document as best practice

What we adjusted

Metrics that fell short—root cause analysis and process correction actions

What we repeat next month

Confirmed behaviors and workflows that are working—lock them into SOPs

Sample Monthly Narrative

✓ IMPROVED Counselling coverage rose from 22% to 68% in Store 3. Three-point script adoption is strong.
⚠ ADJUSTED Chronic follow-up rate at 41% vs 70% target. Root cause: refill reminder not being set at dispensing. Action: add to counter checklist.
→ REPEAT Morning briefing ritual (5-min SOP review) is working. Mandate across all pilot stores next month.
GOVERNANCE

Roles & Accountability

Clear accountability at every level—from program strategy to daily store execution.

Pilot Lead

Responsible

Overall program accountability, reporting, and escalation

Accountable

Plan-vs-actual reviews, scale decisions

Consulted

Training design, KPI framework

Regional / Cluster Coordinator

Responsible

Store-level monitoring, coaching visits, data collection

Accountable

Weekly report submission

Consulted

Store operators, pharmacists

Store Pharmacist / Operator

Responsible

Counselling delivery, data recording, SOP compliance

Accountable

Daily execution and patient interaction quality

Consulted

Regional coordinator

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